Video: Hugh Bob & The Hustle – Butternut

Hugh Bob (centre) and his Hustle
Milwaukee-based North Country* purveyors Hugh Bob & The Hustle have released a stunning video for their latest single Butternut.
The clip depicts a forlorn small town with the scattered remnants of better days. The camera slowly and somberly observes the desolation, but by the end a sense of hope emerges…
Hugh Bob & The Hustle are led by singer-songwriter Hugh Robert Masterson who grew up in the song’s namesake of Butternut, Wisconsin – a quaint but fading small town with decrepit mills, dirt roads, farms, beat-down bars and a population of just 300 people.
Masterson says: “It’s the kind of place where the silence is deafening and the stars are so bright you can feel nothing but humbled.”
Masterson previously cut his teeth playing bass with Sub Pop indie darlings Jaill and acclaimed roots rockers The Wildbirds before deciding to step out as a singer-songwriter. His music has garnered favorable comparisons to Tom Petty, Bob Dylan, Bruce Springsteen, John Prine, Alan Jackson and Dwight Yoakam.
* According to the Hugh Bob & The Hustle bio: “Masterson’s blend of hard luck stories and backwoods whimsy with crisp twang, high lonesome harmonies, and heartland rock’n’roll is an aesthetic called North Country. It’s similar in spirit to country in its earnestness and its ties to American folk traditions, but details the plight of folks up North.” (We’re assuming they don’t mean Huddersfield.)